Manage your warehouse in bins, see the real profit on every SKU, reprice automatically, and sync Amazon, eBay and Walmart in one platform. Starting at $97/month, no setup fees, no contracts.
You sell 50 units of a product per month. Your spreadsheet says $12 profit per unit. But you haven't factored in Amazon's 15% fee, the $0.80 shipping cost per order, the hour you spent repricing. Real profit is $6. How many of your top sellers are actually running at a loss?
Financial painWithout real cost visibility (COGS + marketplace fees + shipping), you follow generic "25% margin" rules that work for someone else, not you.
You sync inventory manually: Veeqo → Amazon, then Veeqo → eBay, then mark in the spreadsheet. Inevitably: an order comes in on Amazon, you see it in Veeqo 30 minutes later, delist from eBay, and suddenly there's nothing left. Result: order cancellation on Amazon (metric damage), angry customer, rushed refund, a week lost.
Financial painEvery oversell costs $50–300 in refunds, damaged reputation, and emergency labor.
Your spreadsheet says 120 units. You count: 108. The difference vanished — you don't know if it was shipping damage, theft from the prep center, or a data-entry error. You ask the prep center for accountability; they say they didn't see anything different. Conversation over. Now you buy extra inventory out of fear, cash gets locked up.
Financial painNo movement audit trail = guesswork, frozen capital, and no way to prove who's accountable.
Enter your Amazon, eBay, Walmart, and Veeqo keys once. SellerForge syncs orders every 15 minutes — no delays, no gaps, no duplicates.
Each location has a code: Z1-R1-L1-B1 (zone-row-level-bin). Scan with your phone camera or Bluetooth scanner. The system auto-calculates your optimal pick route (wave). No double-counts, no lost items.
Open the pick wave on your phone, scan items, box them. At the pack station, print the label — SellerForge compares rates from Amazon Shipping, UPS, USPS, and picks the cheapest. Tracking updates in real time.
Dashboard shows: Revenue (gross) − COGS − Marketplace fees − Shipping = Your real profit. Filtered by time period, by SKU, by channel. See at a glance which 5 products drive 80% of your profit.
Track every unit
No sync errors
Reprice on autopilot
Know where it comes from
React before damage happens
My name is Pedro Lima. I'm a Brazilian seller running Amazon, eBay and Walmart from Orlando, Florida. I built SellerForge because I lived every pain point on this page.
I started in a spreadsheet. Then I looked for one tool that did three things at once — bin-level stock in the warehouse, three channels in sync, and real profit per SKU — and found nothing a small seller could afford. The tools that actually do it start at $349 a month, hide their price behind "talk to sales," and expect you to bolt on a separate repricer.
So I built my own. Seven months of work and close to 600 releases later, it runs my entire operation: scanner receiving, picking, labels, automatic pricing, profit at the end of the day.
I use SellerForge every day in my own store. Every bug costs me money before it costs you — which is why it gets fixed fast. You're not buying software from a company that has never packed an order.
Month-to-month, cancel anytime. Pay annually and get 2 months free.
$1,068/yr · 10 months — 2 free
Automatic backups
Start free trial$2,166/yr · 10 months — 2 free
Everything in Starter, plus a 14-day demo environment
Start free trial$4,366/yr · 10 months — 2 free
Assisted onboarding included, plus priority support
Start free trialFree trial: 14 days, card required but never charged.
No setup fee. Assisted onboarding available for $297 per session (included free in Scale).
Prefer to run it yourself? Self-hosted license: $1,970/year, on your own server.
Among the first 10 sellers to sign up? Here's what you get:
In exchange: record a 3–5 minute customer testimonial and join those bi-weekly calls.
Mention code FOUNDER when you start your trial.
Yes. You can sync unlimited SKUs to Amazon and eBay. The only caveat: Individual plan API blocks real-time price access, so the repricing engine uses the last-known price (hour-old data, not critical). We recommend upgrading to Professional if repricing is essential.
You create an exclusive Login with Amazon (LWA) key with minimal permissions (read inventory, read orders, update prices). The key is encrypted at rest. Your email and password are never requested. You can revoke the key anytime. We host on US-based AWS in a PII-compliant region.
Not required. Veeqo is a sync hub (connects eBay, Etsy, Shopify, etc. in one place). If you use Veeqo, SellerForge pulls inventory from there. If you sell only Amazon/eBay/Walmart, SellerForge syncs directly from those three. Veeqo's free tier is useful for advanced SKU filtering, but not mandatory.
Recommended only if you have physical inventory or want detailed profit tracking (by SKU, by period). If you're 100% FBA and don't care about WMS, Amazon's Inventory tab plus a cheap repricing tool (Aura, Repricing Manager) may suffice. But if you want a dashboard that shows real profit month-over-month and SKU-by-SKU, SellerForge is better.
100% yours. Export all data in CSV/JSON anytime. Your database is isolated to your account — you're the sole owner. If you leave, we ask you to export first, but data stays for 30 days after cancellation.
Yes. No contract minimums. If you pay monthly, cancel next month. If you pay annually, you're locked until renewal (no pro-rata refund; the 2 free months are your exchange).
Chat and email 9am–6pm EST (Monday–Friday). Messages outside those hours are answered next business day. Telegram is monitored 24/7, but a fast response is not guaranteed (can take hours).
Yes. License is $1,970/year. You install Docker on your server, run SellerForge in a container, and manage your own database. You own backup, updates, and uptime.
Initial inventory entry: 2–4 hours (scan bins). Marketplace sync: automatic (15 min). First pick wave: 1–2 hours training. We recommend assisted onboarding ($297, included in Scale); it saves you a week of mistakes.
(1) Create account, start 14-day free trial. (2) Enter your Amazon/eBay/Walmart keys. (3) SellerForge syncs the last 90 days of history. (4) You scan your bins (Z1-R1-L1-B1). (5) First order already tracked. Total hands-on: 4–6 hours for a self-starter. With assisted onboarding: 2 hours (we do it together on a call).
If you like it: choose your plan and stay. If not: cancel — no charge. If you forgot: we send one email one day before expiry and auto-cancel if you don't respond (no surprise charges).
The repricing engine has hard limits: minimum margin (e.g., never go below $5 profit) and maximum margin (e.g., never above 50% markup). You set the limits. It never undercuts just to compete — if the market low is $8 and your minimum margin is $6, the repricing engine stays at $8. You always keep control.
Tell us about your store. We'll set up your instance and e-mail your login.
No card for 14 days. Cancel in one click if it's not for you.